Site Promotion – Microblogging Basics For Attracting Quality Traffic to Your Page

Microblogging is the latest trend to sweep the world wide web, popularized by sites like Twitter. A microblog combines the world of blogging with the power of social media sites such as Facebook and MySpace. Generally, a microblog is a short entry (on Twitter, Tweets are limited to 140 words or less) that is displayed for “friends” or “followers” in the online community. These short messages easy to digest by readers and are convenient to read in today’s increasingly mobile world. Many microblog posts include a short description and a link to additional content posted elsewhere on the world wide web, making microblogging a popular marketing strategy for Internet entrepreneurs.

The following questions will help you determine whether microblogging is an appropriate marketing strategy for your business or website.

o Do you have a purpose for posting these mini-messages? Microblogging is especially effective for those companies that have a need to share information and news with their customers and prospects constantly.

o Does your target audience frequent microblogging sites? If your customers aren’t using these types of sites to find information about products and services, there may be little point in getting involved. To determine whether your target audience is interested in microblogs, search sites like Twitter and Facebook to see what kinds of communities have already been established. If none exist, this means one of two things: you have a clear opportunity to be a leader in your niche, or your customers are not currently using these technologies.

o Will you have time to keep up with your profile? There’s little point in starting a microblogging campaign if you won’t have time to maintain it. Determine how much time you have to dedicate to microblogging – how many posts will you have time to enter a day? Can you keep up with this frequency in the long-term?

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